Cliniques Pep Start Eye Cream is the latest must-have beauty product, being endorsed by young fresh faced bloggers all over the world. The eye cream which claims to take "just 3 seconds to look wide awake and refreshed. Hydrates, brightens, perks you up. Its cool touch and de-puffing tip help keep eyes looking fresh"; has been getting mixed reviews from the general public, rating just 3 out of 5 on the Clinique website.